Budget and Invest

Why the importance of a great website can’t be overestimated

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It is incredible to learn that over one-third of Britain’s businesses still don’t have a fully-functioning website or even a website at all; however, with digital growing exponentially every year – and only accelerated by the Covid-19 pandemic – it is clear that websites are here to stay.

Some businesses only need a basic brochure-type website that gives details of their services and basic functions, such as contact details. Others find that a full e-commerce-enabled website whereby customers can directly purchase products and services is the best way to go.

Whatever your current level of digital development, now is the time to get serious about having a website. Let’s take a look at the elements your website needs to be a winner.

1. Choose the right domain name

Choose the right domain name so that your customers can find you and recall your online presence. It is easy to find one online; for example, you can find your perfect domain name at names.co.uk.

2. Keep it simple

There are so many easy template creation sites and plug-ins that make it easy to build a beautiful and well-functioning website. Keep your website as simple as possible and start with the things that you know your customers want, which could be as simple as a product page, a contact or booking form, and a link to your brochure and social media feeds.

3. Work on your content

Great content will boost your SEO, with imagery also key in creating an attractive website that helps to give a sense of your brand. Make sure you add all necessary SEO elements, such as alt tags and meta descriptions for your pages, as this will help search bots to index and rank your content. It also pays to have a local search presence on sites such as Google Maps, so register your business and help your customers to locate you.

4. Check your user journey

Go through your website as a customer would and check that the user’s journey is clear and simple without any unnecessary steps. Check that all links are working and continue to invest in your website to ensure it stays fresh and relevant.

With a little work, consistent effort and investment, you can make a great website that helps to drive your sales and boosts your brand recognition.

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