Budget and Invest

Improve Traffic at Open Houses With These Real Estate Marketing Tips 

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You might be wondering how to increase traffic at your upcoming real estate open house. The short answer is marketing!  In this blog post, we will discuss a variety of tips that you can use in order to improve foot traffic and generate more business for your company. One of the most important things that you should do if you’re hosting an event is to create customizable postcards that are sent out ahead of time promoting your event.

You could also list the event information on multiple websites such as Google Maps, Craigslist, and Zillow so that it’s easy for people to find what they’re looking for online. Another idea would be to make sure your listing appears in any local media outlets that are willing to advertise it!

What Are Customizable Postcards?

Postcards are a great way to promote your event because they’re easy for people to carry around with them.  A lot of real estate agents have been using this type of marketing in order to increase foot traffic and generate more business!

Customizable postcards allow you to create an attractive card that can be used for multiple purposes such as telling about an upcoming open house or hosting a real estate event.

The postcard will have your company logo, contact information, and some marketing materials on the back for people to take with them.

Using Digital Advertising

You can also use digital marketing to help your open house get the attention it needs.

Many real estate agents have been creating Facebook ads for their events in order to promote them and draw more customers!

Creating a Facebook event will allow you to include photos, videos, RSVPs, live commentary about what’s going on at the open house – all of which are helpful when trying to advertise any kind of event or business.

How Foot Traffic Improves Business

The reality is that foot traffic has an effect on our customer conversion rates.  If someone comes into our office interested in buying property from us we’re much more likely to make that sale than if they were just passing by because there was no interest shown!  The same is true of foot traffic for open houses.  The more people who come in to see what’s on the market, the better for all of us.

Using Local Media Outlets

There are a number of ways to advertise your open house – one of which is through local media outlets.  This can be done by creating an event listing on sites like Eventbrite and including it in publications where real estate information often appears, such as newspapers or magazines.

You’ll broaden your customer base and increase total foot traffic simply by becoming more visible.

Final Thoughts

Open house traffic is an important measure of success for a realtor. While it won’t guarantee a sale, increasing foot traffic will significantly up the odds in your favor. 

It’s smart to take advantage of all the real estate marketing tips available.

All it takes is a little creativity and effort, and you’ll be on your way to boosting open house traffic in no time.

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